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Liza Roeser AtwoodCEO & FounderFiftyFlowers

Liza Roeser-Atwood disrupted the flower industry after completing a Peace Corps assignment in Ecuador—one of the world’s largest exporters of cut flowers—in the 1990s. She saw and seized the opportunity to export directly from farm to consumer and founded FiftyFlowers, today a multi-national, multi-million-dollar company. Liza is a frequent speaker and shares her knowledge and passion for flower sourcing, entrepreneurship, and women’s empowerment in business.