Jim Robertson oversees all marketing activities for Fifth Group Restaurants and Bold Catering & Design, taking on brand strategy, PR, advertising and shaping Fifth Group’s narrative. He’s built his career on helping luxury and lifestyle brands tell their own compelling stories, most recently at IHG, the world’s largest hotel group. He spent time as the Americas brand leader for InterContinental Hotels & Resorts and managed IHG’s strategic marketing partnerships with the PGA TOUR and BMW Motorsport. When not telling the Fifth Group story, Jim finds joy with his dog Albert exploring Atlanta’s Intown neighborhoods. As a North Carolina native, Jim is a pork enthusiast and a long-suffering NC State fan.