Edward is a 20-year veteran of the service industry working in smart casual and fine dining. He has spent the last 10 years of his career in the Hotel Industry at high-end well-being and pseudo eco-tourist destinations such as Travaasa Resort in Austin and Miraval Resorts in Arizona and Texas. Edward is a Certified Sommelier and has attended a number of STI certification courses which has served to satiate his passion for tea much as the Court of Master Sommeliers did for wine. “I am able to move between the tribes as Somms are fascinated with the genesis and complexity of tea. I personally see many similarities between tea and wine, especially Oolong.”
Currently, Edward is the Beverage Director for Miraval Resorts Austin and has created a brand standard across Hyatt Miraval for Coffee and Tea incorporating quality and provenance. His reasoning is to abide an offering that entices patrons to move unabashedly between the leaf and bean.
Edward also owns a small import company called “Leaf, Vine & Bean” through which he deals in microlots of high-quality coffee and small parcels of tea from China, Taiwan and Japan. As an educator, he teaches coffee, tea, wine and spirits classes while hosting social events both at Miraval Resorts Austin and locally in Texas.
Edward’s biggest concern in the industry, with respect to tea, is propaganda, throttled information and the lack of a unified quality standard. “This is where we are failing. There is very little confidence in what we do and the trust we have is on blind faith.”