Session Scheduler

View, browse and sort the 2018 Catersource sessions by track and session. With the CS2018 session scheduler, you can build your education schedule in advance and access it during the show via export or with the Mobile App, once live

PLEASE NOTE: Using this schedule builder is for convenience only and does not register you or guarantee you a seat in the sessions. Only ticketed optional events guarantee availability.

Seating is first come, first served.

Your ROI is Your Why: How to Stand Out in a Crowded Market

Alan Berg, CSP (Owner, AlanBerg.com)

Location: Emperor's Ballroom

Date: Sunday, February 18

Time: 8:30am - 9:15am

Track: Business & Operations, Sales & Marketing

Vault Recording: TBD

Why does a couple choose your business over another? Why do potential clients sometimes decide to book your competitor, even if your price is the same, or lower? You know that they are in need of your business (your “What”) because they made an inquiry. But how do you convince them that you are their best choice (your “Why”)?
The answer often lies in how you’re selling your business. Alan will share sales strategies for better conversions and higher return on investment. Attend this session to learn:
• Where to find your “Why” and how to express it
• How to use your “Why” to attract new prospects and close more sales
• How to stop selling your “What” and start focusing on your “Why”