View, browse and sort the 2018 Catersource sessions by track and session. With the CS2018 session scheduler, you can build your education schedule in advance from your laptop, desk top or the mobile app. Access your schedule during the show via export or with the Catersource conference mobile app. You may download the CS2018 mobile app now from your iTunes App Store if you have an iPhone or Google Play App Store if you have an Android smart phone.
If you have any difficulties contact Catersource Customer Service at 218-740-6881 / 800-932-3632 Monday-Friday, 8am-6pm CST or you may email customer service at email@example.com
PLEASE NOTE: Using this schedule builder is for your convenience and doesn't register you or guarantee you a seat in the sessions. You must purchase a conference and/or tradeshow pass or tickets for optional events in order to gain access. A friendly reminder that seating is first come, first served and it is possible that some classes or events may be sold out or filled. Don't miss out, be on time to sessions and purchase your tickets early to fully enjoy the Catersource experience.
Your ROI is Your Why: How to Stand Out in a Crowded Market
Alan Berg, CSP (Owner, AlanBerg.com)
Location: Emperor's Ballroom
Date: Sunday, February 18
Time: 8:30am - 9:15am
Track: Sales & Marketing, Business & Operations
Vault Recording: TBD
Why does a couple choose your business over another? Why do potential clients sometimes decide to book your competitor, even if your price is the same, or lower? You know that they are in need of your business (your “What”) because they made an inquiry. But how do you convince them that you are their best choice (your “Why”)?
The answer often lies in how you’re selling your business. Alan will share sales strategies for better conversions and higher return on investment. Attend this session to learn:
• Where to find your “Why” and how to express it
• How to use your “Why” to attract new prospects and close more sales
• How to stop selling your “What” and start focusing on your “Why”