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Your ROI is Your Why: How to Stand Out in a Crowded Market
Alan Berg, CSP (Owner, AlanBerg.com)
Location: Emperor's Ballroom
Date: Sunday, February 18
Time: 8:30am - 9:15am
Track: Business & Operations, Sales & Marketing
Vault Recording: TBD
Why does a couple choose your business over another? Why do potential clients sometimes decide to book your competitor, even if your price is the same, or lower? You know that they are in need of your business (your “What”) because they made an inquiry. But how do you convince them that you are their best choice (your “Why”)?
The answer often lies in how you’re selling your business. Alan will share sales strategies for better conversions and higher return on investment. Attend this session to learn:
• Where to find your “Why” and how to express it
• How to use your “Why” to attract new prospects and close more sales
• How to stop selling your “What” and start focusing on your “Why”