View, browse and sort the 2018 Catersource sessions by track and session. With the CS2018 session scheduler, you can build your education schedule in advance and access it during the show via export or with the Mobile App, once live
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The Life of a Sale, Part 2: How to Qualify the Buyer
Heidi Brice (Senior Special Event Planner, Puff N Stuff Catering)
Location: Pompeian 2
Date: Sunday, February 18
Time: 12:45pm - 2:30pm
Track: Sales & Marketing, Staff Development
Company Role: Catering Professionals: Operations, Sales, Marketing and Staff, Event Professionals
Industry Partner: ICA
Vault Recording: TBD
Sales talk is never boring! Follow an impactful journey through the sales process to refine your current methods. In four separate round robin segments, Cory Gosik, Heidi Brice, Tim Seeberg, and Steve Sanchez will discuss topics across the life of a sale.
In session 2: Now that you have the potential buyer on the phone, what next?? As caterers, we wear many hats. More often, caterers use their artistic hay by creating fantastic events, but leave their sales hat on the shelf. Heidi will guide you through developing language that works for your organization that qualifies your buyers. This important step will eliminate some of the lost time in proposal creation for unqualified buyers.
NOTE: Each of these four sessions will run four times, beginning at 12:45, 1:15, 2:00, and 2:30. Start in whichever area of sales suits you and move to the next room when the bell rings!