View, browse and sort the 2018 Catersource sessions by track and session. With the CS2018 session scheduler, you can build your education schedule in advance and access it during the show via export or with the Mobile App, once live
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The Life of a Sale, Part 1: The Open & Your Company Brand
Steve Sanchez (Chief Marketing Officer, The JDK Group)
Location: Pompeian 1
Date: Sunday, February 18
Time: 12:45pm - 2:30pm
Track: Sales & Marketing, Staff Development
Company Role: Catering Professionals: Operations, Sales, Marketing and Staff, Event Professionals
Industry Partner: ICA
Vault Recording: TBD
Sales talk is never boring! Follow an impactful journey through the sales process to refine your current methods. In four separate round robin segments, Cory Gosik, Heidi Brice, Tim Seeberg, and Steve Sanchez will discuss topics across the life of a sale.
In this session: Before your customer has spoken with a sales representative, they have already begun forming an opinion about your organization. Cory will share the importance of your company's brand recognition, how to make a significant impact on the image by using your team as brand ambassadors, and how to codify your organization's point of view.
NOTE: Each of these four sessions will run four times, beginning at 12:45, 1:15, 2:00, and 2:30. Start in whichever area of sales suits you and move to the next room when the bell rings!