View, browse and sort the 2018 Catersource sessions by track and session. With the CS2018 session scheduler, you can build your education schedule in advance and access it during the show via export or with the Mobile App, once live
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The Business of Being Creative
David Merrell (Creative Director, AOO Events)
Location: Augustus 5
Date: Sunday, February 18
Time: 12:45pm - 1:45pm
Track: Business & Operations, Trends & Design
Company Role: Event Professionals, Owners & Executives
Vault Recording: TBD
Audience Level: All
In this session designed for designers, salespeople,, managers and business owners who are on the front lines with clients daily, David Merrell will give you the ways to successfully convey intangible ideas as well as the value behind the expertise of creativity. Learn how to straddle the line between client budgets and designers' great ideas. Discover how to convey those great ideas in such a way to lock them in, as well as increase a budget. Join the conversation that all owners have—how to clear the everyday hurdles of the creative process, such as pricing out creativity, not being commoditized and yet still being profitable. Last but not least, learn ways to manage your own creativity and business at the same time, to break boundaries yet not burnout and to live a creative life professionally and personally.