Catersource and Event Solutions Conference & Tradeshow | Session Scheduler | Loyalty Lessons from Lady Gaga

Session Scheduler

View, browse and sort the 2017 Catersource sessions by package type, track, and format. With the CS2017 session scheduler, you can build your education schedule in advance, share it with your team, and access it during the show by exporting your selections.

PLEASE NOTE: Using this schedule builder is for convenience only and does not register you or guarantee a seat in the sessions. Pre-registation through the registration system is required for Workshops and optional events, but all other sessions are first come, first served onsite.

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  • Loyalty Lessons from Lady Gaga

    Speaker:
    • Jackie Huba  |  Keynote Speaker, Author, Jackie Huba
    Location:  La Nouvelle Orleans Ballroom C
    Company Role: Catering Professionals: Operations, Sales, Marketing and Staff, Culinary Professionals, Event Professionals, Owners & Executives
    Track: Sales & Marketing, Management & Lifestyle
    Vault Recording: TBD
    Audience Level: All

    It's not just crazy outfits, over-the-top performances, and catchy tunes that have made Lady Gaga one of the most successful pop stars of all time. Marketers have also been awed by her unconventional customer loyalty strategy. With 41 million Twitter followers and 63 million Facebook fans, she blows away her peers on social media. She has methodically built a grassroots base of what she calls her "Little Monsters"—passionate fans who look to her not just for music but also for joy and inspiration.

    Marketing expert Jackie Huba unpacks the method behind Lady Gaga's success and isolates the strategies businesses can apply in an engaging and interactive presentation based on the research from her new book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. They include:

    • Focus on your "one percenters." Gaga spends most of her effort on just 1% of her audience, the highly-engaged superfans who drive word of mouth.
    • Lead with values. Gaga is consistent in her message of being yourself and loving others for who they are. That display of values creates a deep emotional connection.
    • Give them something to talk about. Whether by wearing a meat dress or 'dying' in a pool of blood onstage, she knows what will get people talking.