View, browse and sort the 2018 Catersource sessions by track and session. With the CS2018 session scheduler, you can build your education schedule in advance from your laptop, desk top or the mobile app. Access your schedule during the show via export or with the Catersource conference mobile app. You may download the CS2018 mobile app now from your iTunes App Store if you have an iPhone or Google Play App Store if you have an Android smart phone.
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PLEASE NOTE: Using this schedule builder is for your convenience and doesn't register you or guarantee you a seat in the sessions. You must purchase a conference and/or tradeshow pass or tickets for optional events in order to gain access. A friendly reminder that seating is first come, first served and it is possible that some classes or events may be sold out or filled. Don't miss out, be on time to sessions and purchase your tickets early to fully enjoy the Catersource experience.
How to Sell Profitably to a Budget Conscious Customer
David Rich (President, Rich Ideas)
Location: Roman 2
Date: Tuesday, February 20
Time: 9:15am - 10:30am
Track: Sales & Marketing, Business & Operations
Company Role: Catering Professionals: Operations, Sales, Marketing and Staff, Event Professionals, Owners & Executives
Vault Recording: TBD
Audience Level: All
Things are not the way they used to be. They never will be again. Customers are more demanding, yet less loyal. They are watching the bottom line closer than ever before. Today’s customer/bride has more options than ever before and is more sophisticated than at any point in history. They are playing one service off another and even soliciting bids. Business success is not about how much you book, but rather how much money you make. The only remedy to changing this course is through market education and a new identity. Join the inimitable David Rich as he guides you re: learning to how to sell to today’s ultra price and budget conscious customer.