View, browse and sort the 2018 Catersource sessions by track and session. With the CS2018 session scheduler, you can build your education schedule in advance and access it during the show via export or with the Mobile App, once live
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How to Sell Profitably to a Budget Conscious Customer
David Rich (President, Rich Ideas)
Location: Roman 1
Date: Tuesday, February 20
Time: 9:15am - 10:30am
Track: Business & Operations, Sales & Marketing
Company Role: Catering Professionals: Operations, Sales, Marketing and Staff, Event Professionals, Owners & Executives
Vault Recording: TBD
Audience Level: All
Things are not the way they used to be. They never will be again. Customers are more demanding, yet less loyal. They are watching the bottom line closer than ever before. Today’s customer/bride has more options than ever before and is more sophisticated than at any point in history. They are playing one service off another and even soliciting bids. Business success is not about how much you book, but rather how much money you make. The only remedy to changing this course is through market education and a new identity. Join the inimitable David Rich as he guides you re: learning to how to sell to today’s ultra price and budget conscious customer.