Session Scheduler

View, browse and sort the 2018 Catersource sessions by track and session. With the CS2018 session scheduler, you can build your education schedule in advance and access it during the show via export or with the Mobile App, once live

PLEASE NOTE: Using this schedule builder is for convenience only and does not register you or guarantee you a seat in the sessions. Only ticketed optional events guarantee availability.

Seating is first come, first served.

How to Sell Profitably to a Budget Conscious Customer

David Rich (President, Rich Ideas)

Location: Roman 1

Date: Tuesday, February 20

Time: 9:15am - 10:30am

Track: Business & Operations, Sales & Marketing

Company Role: Catering Professionals: Operations, Sales, Marketing and Staff, Event Professionals, Owners & Executives

Vault Recording: TBD

Audience Level: All

Things are not the way they used to be. They never will be again. Customers are more demanding, yet less loyal. They are watching the bottom line closer than ever before. Today’s customer/bride has more options than ever before and is more sophisticated than at any point in history. They are playing one service off another and even soliciting bids. Business success is not about how much you book, but rather how much money you make. The only remedy to changing this course is through market education and a new identity. Join the inimitable David Rich as he guides you re: learning to how to sell to today’s ultra price and budget conscious customer.