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How to Connect with the Millennial Bride & Increase Your Wedding Bookings
Lauren Randolph (Owner, My Hotel Wedding)
Location: Emperor's Ballroom
Date: Sunday, February 18
Time: 1:20pm - 1:45pm
Track: On-Premise, Hotels, Banquet Centers, Restaurants, Weddings & Special Events
Company Role: Catering Professionals: Operations, Sales, Marketing and Staff, Event Professionals, Owners & Executives
Vault Recording: TBD
Audience Level: All
Hotels will be selling weddings to millennials for the next 20 years. The brands who understand millennial brides will thrive.
Millennials think differently, communicate differently, and above all expect to be understood when they walk into a buying situation.
• More than 92% of brides currently planning their weddings are millennials
• Millennials switch attention between media platforms 27 times per hour
• Currently, 45% of successful wedding leads begin online (Google, hotel sites or blogs)
Join Lauren Randolph in this fast-paced 25 minute session as she helps you become proactive in closing leads, and be creative and nimble in structuring your pitches, packages, and communication methods with the millennial bride in mind.