View, browse and sort the 2018 Catersource sessions by track and session. With the CS2018 session scheduler, you can build your education schedule in advance and access it during the show via export or with the Mobile App, once live
PLEASE NOTE: Using this schedule builder is for convenience only and does not register you or guarantee you a seat in the sessions. Only ticketed optional events guarantee availability.
Seating is first come, first served.
GPS Marketing: A Simplified Approach to Creating a Marketing Plan You Will Use, Not Lose
Donna Hansbury (President, Ideaworks Marketing)
Location: Emperor's Ballroom
Date: Monday, February 19
Time: 8:00am - 9:00am
Track: Business & Operations, Sales & Marketing
Company Role: Catering Professionals: Operations, Sales, Marketing and Staff, Event Professionals, Owners & Executives
Vault Recording: TBD
Effective marketing starts with a solid plan based on a number of factors including targeting the right audience with the right message at the right time. The problem is that for most businesses, the time it takes to develop an effective marketing plan is time that needs to be spent on running the business. In this session, you will learn the essentials of what is required to build a marketing outreach effort that will achieve your goals without breaking the bank in terms of time or money. From setting clear and attainable objectives to defining a specific course of action to calculating a simplified budget, this step-by-step approach will help you gain control of your marketing efforts in any easy to understand manner. During this session, you will be able to follow along using a simple (provided) workbook that will enable you to walk away with a marketing plan that is on target and ready to put into action.