Catersource and Event Solutions Conference & Tradeshow | Session Scheduler | Food is Serious Business...the Importance of a Food and Beverage Savvy Sales Team

Session Scheduler

View, browse and sort the 2017 Catersource sessions by package type, track, and format. With the CS2017 session scheduler, you can build your education schedule in advance, share it with your team, and access it during the show by exporting your selections.

PLEASE NOTE: Using this schedule builder is for convenience only and does not register you or guarantee a seat in the sessions. Pre-registation through the registration system is required for Workshops and optional events, but all other sessions are first come, first served onsite.

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  • Food is Serious Business...the Importance of a Food and Beverage Savvy Sales Team

    • Barbara Brass  |  Vice President of Catering Sales, Wolfgang Puck Catering
    Location:  RM 356
    Track: Sales & Marketing, Best Business Practices
    Vault Recording: TBD
    Audience Level: All

    The Wolfgang Puck Management Team believes that catering sales managers with extensive knowledge of both food and wine, including how to pair, seasonality, and ingredients are able to achieve higher sales numbers. Understanding costs, execution, and labor required to produce a menu helps a sales manager craft a proposal for an event that meets the client's expectations as well as the culinary and production team standards. Investing in a food and wine training program for the sales team will not only result in up selling events for more profit but also builds a stronger relationship between the culinary and sales team.