Event Venue Opportunities - How to Capture a Venue Contract
- Carl Sacks | Senior Consultant, Certified Catering Consultants
Business & Operations, Weddings & Special Events
Audience Level: All
It's often said that event catering buyers choose their venue first, before they choose their catererâ€”on the pyramid of event preferences, the venue is at the very top. For caterers, venues represent a massive business opportunity. Many of the most successful caterers have built their businesses on venue relationships, sometimes relying on these venues for 50% or more of their catering income.
Capturing one or several venue contracts is often the first step toward major success in the catering industry. Whether a cultural venue, a corporate venue, or an entrepreneurial venue, the importance of the venue opportunity cannot be overstated.
Certified Catering Consultants' Senior Consultant Carl Sacks offers a unique perspective on this most important topic. As a general manager of catering companies he has successfully negotiated and implemented a number of venue contracts. Over the last 16 years as a consultant he has worked on both sides of the contract negotiation table, advising both venues and caterers on how to create a win-win relationship. During this session he will explain the venue contract negotiation process, and provide insight on how to break into or expand your footprint in this market.