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Combating The Google Effect, or How to Create a Culture of Creativity
Dustin Westling (Managing Partner , OneWest Event Design)
Location: Florentine 1
Date: Monday, February 19
Time: 4:45pm - 5:30pm
Track: Business & Operations, Staff Development
Company Role: Catering Professionals: Operations, Sales, Marketing and Staff, Event Professionals, Owners & Executives
Vault Recording: TBD
Audience Level: All
Convinced that The Google Effect, or digital amnesia, is detrimental to a company, Dustin Westling and his OneWest team set out on a 30-day creative culture quest to revolutionize the way they support and advance creativity. While it’s no small task to build a culture that nurtures creative exploration and discussion, empowers employees to confidently take creative risks and share ideas, and facilitates working together to consistently generate greater creative realization, the leaders at OneWest believed it was possible. Through this focused 30-day pursuit, OneWest was able to take a hard look at what stood in the way of true creativity, and how roadblocks can be replaced with smooth, open paths to a more courageous creative process.